Are you looking to hire an SEO expert? There is no dearth of individuals claiming to be an SEO expert but more often than not, most of these so-called experts don’t really understand the nuances of search engine optimization. There are only a few experts who regularly test a variety of theories in order to figure out the latest algorithmic changes made by search engines such as Google.
Therefore, you need to be careful when hiring a self-professed expert in search engine optimization as someone who doesn’t know much about SEO can do a lot more harm than good to your website. Here are a few tips to help you choose the right expert in search engine optimization in order to take your website to the next level.
If you start searching for search engine optimization experts online, you’ll find that there are thousands of individuals and companies claiming to be experts in SEO and you will find these experts spread all across the world. One of the most tempting things is to hire the services of the cheapest individual or company claiming to be expert in search engine optimization without paying attention to their credentials and reputation.
It is important that you do not choose a search engine optimization expert only on the basis of price. There is no dearth of snake oil salesmen in this industry looking to make a quick buck at the expense of their customers. You should always keep in mind that the wrong choice for search engine optimization can literally kill your domain which means they are capable of doing extreme harm to your website through the techniques used for optimization.
There have been many cases, even big brands, where the whole website has been penalized by Google and other search engines as the search engine optimization experts hired by these companies indulged in optimization practices that were against the guidelines issued by search engines. Therefore you need to be extremely careful and make sure the person you are working with adheres to the guidelines issued by search engines such as Google while optimizing your website.
To find out whether the company you are going to work with adherence to Google’s guidelines or not, the only thing you need to look at is the results achieved by them for their other clients. When you take a look at the results they have achieved for other clients, make sure you ask them to share results for a very long time period, ideally for over a period of 12 to 18 months.
If websites have been able to maintain the rankings over such a long period of time, it means the optimization experts know their job and are doing something right. This is due to the fact that the long-term goal of any expert in SEO is to achieve and maintain high rankings over a long period of time. You do not want your website to rank in the top results for only a few weeks.
So, ask for recommendations from your business associates and others in the industry in order to find a true expert in search engine optimization in order to take your website to the next level when it comes to rankings in organic search.